Plan Your Book Sales Around Every Season, Not Just Christmas, with Orna Ross

In this episode of Self-Publishing with ALLi, Orna Ross talks about seasonal selling and why it's a smart strategy for indie authors. December is the biggest season for selling books, but Orna also covers Valentine's Day, summer holidays and other moments when readers are looking for books. She shares ideas for turning a book into a gift, explains why you need to plan at least three months ahead, and walks through the most common mistakes authors make.

Sponsor

This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com.

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About the Host

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.