The Art of the Book Launch: April 2018 Ask ALLi Beginners' Self-Publishing Salon

Welcome to AskALLi, the self-publishing advice podcast from the Alliance of Independent Authors. This week it's our monthly beginners' self-publishing salon with advice, tips, and tools for indie authors just starting out.

Topics discussed this week include:

• The 90-day hot new release window and how to manipulate it with a staggered launch effort over several days.
• Using ads and mailing list along with Bookbub-type services to boost launches.
• How to assemble a street team as a new or established author.
• Pricing strategies

About the Hosts

Jyotsna Ramachandran is the founder of Happy Self Publishing and author of the international bestseller Job Escape Plan.

Iain Rob Wright has written over a dozen novels. He's an active member of the Horror Writers Association and has also written a free self-publishing course for authors.