Amazon Faces New Competition as FTC Takes Aim 9/27/23

The FTC is now targeting Amazon in a new antitrust suit, alleging it’s running an illegal monopoly, with Lina Khan saying the e-commerce giant’s tactics deprive rivals of the ability to gain customers. But Amazon might actually now be facing more competition than ever - including from upstarts like Shopify, which just announced an investment in wholesale platform Faire, further entrenching Shopify as an Amazon alternative for sellers.