Cadoo gets $1.5M to gamify fitness with betting challenges

Cadoo, a US-startup that’s gamifying fitness by turning it into a betting opportunity, using the prospect of winning (or losing) cold hard cash to motivate people to get off the couch, has collected $1.5 million in seed funds from Sam & Max Altman’s Apollo VC and the student-focused Dorm Room Fund. Learn more about your ad choices. Visit podcastchoices.com/adchoices