Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition

Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition — a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the publisher). Learn more about your ad choices. Visit podcastchoices.com/adchoices