MBA1066 How to Create Something Different Enough

Find your niche. That’s the motto of every smart entrepreneur, as we look to carve out our unique place in the market. Building a successful business involves a careful balancing act. On one hand, you have to be original; your product or service has to offer something that nothing else out there offers. But while you don’t want to reinvent the wheel, you also don’t want to alienate people with something they’re not ready for.