MBA1155 Q&A Wednesday: I’m launching a web app. Do I also need to have a mobile app to go with it?

Does every web application need a mobile version? If not, which ones do? Most major software companies have a version of their product for every device under the sun. But for lean startups, you’ve gotta put your time and effort into what returns the best investment. Today, we discuss exactly how to figure out if you need a mobile app — and if so, how to proceed.