MBA1238 Must Read: Measure What Matters by John Doerr

It’s time to get more specific with your business goals. That’s the theme of this week’s Must-Read book for entrepreneurs, John Doerr’s Measure What Matters. Doerr is a milestone master, helping organizations like Google and the Bill & Melinda Gates Foundation measure their progress with laser precision. Of course, his lessons are just as applicable to small businesses.