MBA1280 Q&A Wednesday: Can I start a business without being the face of it?

We talk a lot about the importance of personal branding. But do you have to be the face of your business? Yes and no. It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part because of a charismatic founder. Is it possible to just let the product shine and take a behind-the-scenes role? Does every business need a human face?