MBA722 Q&A Weekends: How did you decide on the ticket price of your live event?

So much goes into producing a great live business event. So much value is on offer to attendees. So how is the price of a ticket decided? We like to think that our own event, WebinarNinja Live, was a great value for the money. A lot of careful thought went into deciding the ticket price, based on factors we discuss in today's Q&A session. Click play to hear what you should consider when planning a profitable live event!