MBA961 Why You Are Not Getting Enough Press

For entrepreneurs, attention-seeking behavior isn’t a bad thing. To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.