MBA980 Q&A Wednesday: How do I know my business idea is a good one?

Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business? You don’t have to guess. If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take concrete action to determine if your business idea has a decent chance of working. In today’s digital economy, it’s easier than ever to do market research. You just have to know where to start.