Cult Brand: Ellie Doty, CMO at Chili's
How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task. Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's embarrassing.
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