How Heineken's Turned Recruiting Data Into Business Results with Kobi Ampoma

How do you tell 21,000 candidates a year "thanks, but no thanks" without accidentally convincing them to stop drinking your beer? From Amsterdam’s Muziekgebouw, Chad Sowash catches up with Heineken’s Head of Talent, Kobi Ampoma, to peel back the curtain on enterprise hiring reality. They break down the real cost of clunky legacy tech, why calendar Tetris is devouring 30% of your recruiters' workweeks, and the secret to getting a CRO’s attention by tying empty seats directly to lost revenue. Plus, discover how Heineken teamed up with VONQ to rethink candidate persona mapping—driving a 75% female hire rate for their commercial teams and proving that the best diversity strategy is simply reflecting the customers who actually buy your product.