The Chris Voss Show Podcast – San Pedro Fish Market: From Family Business to Media Brand

San Pedro Fish Market: From Family Business to Media Brand Sanpedrofish.com KingsOfFishTv.com Show Notes About the Guest(s): Michael Ungaro is the CEO visionary of the San Pedro Fish Market and Kings of Fish TV. He is the driving force behind the family business, which was originally started by his grandfather in 1956. With over six decades of operation, the San Pedro Fish Market has grown from a small 200-square-foot fish market to the third highest-grossing independent restaurant in the USA in 2022. Michael has transformed the business into a media brand, using social media channels and the Kings of Fish Reality series to tell the story of the San Pedro Fish Market. Episode Summary: In this episode, host Chris Voss interviews Michael Ungaro, the CEO visionary of the San Pedro Fish Market and Kings of Fish TV. Michael shares the story of his family's business, which was started by his grandfather in 1956. He discusses how they have grown from a small fish market to becoming the third highest grossing independent restaurant in the USA. Michael also talks about the importance of storytelling in business and how they have used social media and web series to build their brand. He shares their plans for expansion and the challenges of working in a family business. Key Takeaways: The San Pedro Fish Market has grown from a small fish market to the third highest-grossing independent restaurant in the USA. Michael Ungaro has transformed the business into a media brand, using social media and their web series to tell their story. The power of storytelling in business cannot be underestimated, as it helps to shape the narrative and control the brand image. The San Pedro Fish Market has become a tourist attraction, drawing in visitors from all over the country. The future vision for the business includes expanding to new locations, such as Las Vegas and Phoenix. Notable Quotes: "One of the things that I noticed over the years was how important your narrative or your story is in your business." - Michael Ungaro "If you don't tell your story, someone else will, and it might not be the one you want them to tell." - Michael Ungaro "We realized we'd become a tourist attraction with this experiential offering." - Michael Ungaro "We're looking for help, we're looking for money, we're looking for locations." - Michael Ungaro