TCF290: 5AM Fight - Sales & The RAS - The Contractor Fight with Tom Reber

The Reticular Activating System (RAS) is the part of your brain that controls what you give importance to in your life. It’s easy to get consumed by the chaos of day-to-day life, but you have to program your brain to track your sales numbers. Sales are the oxygen that will keep your business alive, so make it important!

In this episode, we talk about…

Whatever you tell your brain is important will start to reveal itself
How to calculate your effective sales rate (ESR)
Determine where you are and where you want to be

Links to resources:

Learn how to raise your ESR: contractorsalesacademy.com/talk

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