TCF633: The Sales Show - Likability

Does being likable lead to more sales? Is likability overrated in sales? It certainly helps to be likable in order to make a sale, but is being likable enough to close the deal? Tom, Steve, and Derek discuss the role likability plays in making a sale and why likability is overrated in sales.

In this episode, we talk about…

• What being a likable salesperson means
• Some examples of when customers cancel a deal due to an unlikable salesperson
• Characteristics that make a salesperson likable.
• How being likable helps you in getting hired
• Instances when Tom, Steve and Derek were told they were likable but didn't get the job
• Likability versus your knowledge
• Some selling tips and advice

Resources:

This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/

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