Building Female-Focused Brands with Krista Karpan

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways : 1. Career paths are no longer linear 2. She’s worked with Randi Zuckerberg 3. Strong supporter of #femaleempowerment 4. #paidsocial is the future of adsvertising 5. Creating a #brandvoice consistently is not easy 6. #socialmedia is likely how your brand interacts and is found by #consumers 7. #facebookads do work 8. Website #userexperienceux is ...