Digital Shelf Management with Mike Black

The CPG Guys Sri & PVSB are joined in this episode by Mike Black. Mike explains the term DIVA Discoverable - being highly visible in retailer search resultsInformative - online, there is limitless real estate available to promote your brandValued - investing in brand building to ensure brand preference can help stave off competitive threatsAgile - adapt quickly to changes in both consumer behavior and macro issuesAnd Mike shares where to best bury a "dead body" on a PDP! Mike answers th...