eCommerce Insights with J&J's Cristina Marinucci

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand?As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on?...