Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network. This episode is sponsored by Ibotta and was recorded in Cannes Francine at the Cannes Lions International Festival of Creativity. Follow Chris on ...