Monitoring Brand Reputation with 1440's Jon Jessup

Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerce What can you really do to keep it intact and how agile do you have to be? We invited Jon Jessup CEO of 1440 to The CPG Guys to understand if there’s help available and how you can navigate this complex journey. Here’s what Sri Rajagopalan & Peter V.S. Bond asked him: In a pandemic, why ...