Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh

The CPG Guys, Sri & PVSB, are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder at SigmoidThis episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/ Follow Reckitt Onl...