466 - Business of Motorsports Part IV - Sam Flood

Class is back in session as Kelley Earnhardt Miller joins co-host Mike Davis for another edition of Business of Motorsports, this time with the President of NBC Sports Sam Flood. After tackling team ownership, race promotion, and the souvenir industry, Kelley and Mike were eager to learn more about the world of television broadcasting and media rights. Sam explains how an unexpected sports injury in college led to him filling in as a commentator, which opened his eyes to a career path in broadcasting. After spending time at ABC Sports, he found his way to NBC covering the 1988 Seoul Olympics as a researcher and has worked for the network ever since. Sam goes into what he looks for as an executive producer working on the content side of some of the biggest sports broadcasts in television. They also discuss the rise of digital streaming and how cable television has had to adapt and will continue to transform. Finally, he breaks down his philosophy for broadcasting a race and what his days at the racetrack look like.