Using Data to Transform the Fan Experience in Football and Basketball: Insights from the Indianapolis Colts and Orlando Magic

Jay Riola, SVP of Strategy and Innovation for the Orlando Magic, and Charlie Shin, VP of Data Strategy and Analytics for the Indianapolis Colts share how they’re using data and analytics to enhance fan experiences. With perspectives from both the NBA and the NFL, Jay and Charlie explore the evolution of mobile ticketing, challenges with identity management, the importance of building fan trust, and the most surprising insights they’ve ever discovered within their data.