Did big tech know I was gay before I did?

Journalist Ellie House is bisexual. But before she had even realised that, it felt like big tech had already worked it out, with sites like Netflix and TikTok regularly recommending her LGBTQ content. Years later, Ellie goes on a quest to understand how the powerful recommendations systems that big tech companies use really work. She reconstructs her digital fingerprint, and hears from LGBTQ people around the world who are conflicted about the risks and rewards of being queer online.