The Man Who Taught Simon Sinek to Find His Why | Mark Levy

What if the reason you can't articulate what makes you different isn't a communication problem, but a nervous system trained by decades of fitting in? You have real expertise. And when someone asks what you do, you say something generic that sounds like it could be said by 12 other people in your industry. Not because you lack intelligence. Because you were taught that your strongest, most unconventional truth was the thing to smooth over.