Day Two Cloud 161: Tech Marketing Sucks; Let’s Make It Better

From The Everything Feed - All Packet Pushers Pods Packet Pushers Team

Tech marketing is often terrible. The problem is that marketers tend to develop material aimed at "C-level" or executive audiences, which doesn't resonate with developers and engineers who influence buying decisions and actually use products. Today's Day Two Cloud podcast examines how to improve tech marketing, and why communication is a good skill for technologists themselves.