From Screens to Streets: How Field UX Research in Morocco Helped Redesign Intercity Booking

This story was originally published on HackerNoon at: https://hackernoon.com/from-screens-to-streets-how-field-ux-research-in-morocco-helped-redesign-intercity-booking . Discover how inDrive's Intercity team used UX research in Morocco to test a redesigned, step-by-step booking form. Check more stories related to programming at: https://hackernoon.com/c/programming . You can also check exclusive content about #ux-research , #ux-design , #indrive , #mobile-app-development , #field-ux-research , #indrive-booking-redesign , #ride-hailing-user-testing , #good-company , and more. This story was written by: @indrivetech . Learn more about this writer by checking @indrivetech's about page, and for more stories, please visit hackernoon.com . Intercity traveled to Morocco to test a new form for booking intercity rides. The new step-by-step form helped distribute cognitive load, focus attention, and make the booking process more natural.