Scaling Facebook Reels Ads with AI: Divij Pasrija’s Impact

This story was originally published on HackerNoon at: https://hackernoon.com/scaling-facebook-reels-ads-with-ai-divij-pasrijas-impact . Divij Pasrija led Meta’s AI ad platform for Facebook Reels, driving massive revenue growth and setting new standards for short-form content monetization. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #facebook-reels-monetization , #ai-ad-personalization , #divij-pasrija , #meta-ai-product-leader , #digital-advertising-innovation , #short-form-video-ads , #social-media-monetization , #good-company , and more. This story was written by: @echospiremedia . Learn more about this writer by checking @echospiremedia's about page, and for more stories, please visit hackernoon.com . Divij Pasrija revolutionized ad monetization for Facebook Reels by leading the development of AI-driven personalization models. His data-first product strategy boosted revenue, scaled ML systems, and balanced monetization with user experience—earning him Meta’s “Most Data-Driven PM” award and establishing a new benchmark for AI in digital advertising.