Crisis, M&A and Trading: communicating commodities with Will Medvei

Crises, outsized returns, accusations of environmental damage, missing cargoes and all the rest: corporate communications is done on hard mode in the commodities sector. Why is the sector still largely defined by anomalous events, gripping books and not its successes? And why is it so important to get communications right, not just for companies and executive teams but for the sector as a whole? Especially as more and more large corporates are building commodity trading platforms. Why is it so hard to explain to investors and shareholders why trading matters? Our guest is Will Medvei, Partner at Brunswick, a global communications agency where he leads the energy and resources practice.