Big Shift in Search Is Changing How Clients Find Lawyers

Did you like this episode? Dislike it? 🧠 With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how people search for and choose lawyers. This episode dives into what every small and solo law firm needs to understand about AI-driven search — including why traditional referral marketing isn’t dead, but Google’s role in your client pipeline might be. Danny and Mike unpack the real numbers, the risks of staying invisible, and how your firm can adapt ...