101525 ~ Know Your Customer - Bud Gibson, Zach Yourman and Laleh Walker

October 15, 2025 ~ Lucy Ann Lance is joined by Bud Gibson, Director, EMU Center for Digital Engagement, Zach Yourman, Marketing Student at Eastern Michigan University | Field Manager, Digital Summer Clinic and Laleh Walker, Honors Student studying Public Relations and Communications at Eastern Michigan University. Explore how top companies connect with their customers, featuring leaders from AcquireUp, Pinterest, Google, Ford, CareerNow Brands, and major sports organizations in Detroit at this year'sDigital Marketing Workshop at EMU. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.