127 - How To Execute Brand Performance, With Alexa Kilroy

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance. Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand. You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:31 Combining Brand And Performance 02:47 Growing Outside The Bubble 06:08 The Psychology of Marketing 09:32 Figuring Out Customer Experience 12:49 Alexa’s Two Marketing Hills 17:29 Creating Authority On Landing Pages 20:50 Becoming Repurposeful 23:05 Getting Into Google Ads 26:12 Who Gives A Shit?