13 - Chris Walker: Being Buyer Centric is a Competitive Advantage

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about what it means to be buyer-centric, how buyers buy, and what marketers should really measure, and much more. Follow Chris on LInkedin: https://www.linkedin.com/in/chris-walker-41597028/ Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg