132 - How Marketers Can Affect Change and Channel Desire, With Aaron Orendorff

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change. Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it. Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social. . Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:23 The Power Of A Well Delivered Sermon 05:04 Channel, Don’t Create Desire 11:44 Change Life, Gain A Convert 15:15 Bad Decisions Leading To Better Decisisions 17:32 Riding The Endorphin Wave 19:18 The Tide That Lifts All Ships 23:20 Go Slow To Go Fast 24:00 Consistency Is A Superpower 27:35 Perfection Is The Enemy Of Done