155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of. He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling. Plus, learn why speed is a marketer’s best friend and why Mike takes joy in knowing that everyone is really just making things up as they go along. Keep up to date with the latest news from The Marketing Millennials: Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/ Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com 0:00 Intro 1:56 Marketing and Revenue 3:08 Influence of Sales on Marketing 6:08 Team Structure and Alignment 10:08 Go-to-Market Goals 13:34 Making the Jump to a CRO 19:35 Scaling with Technology 24:24 A Marketing Hill to Die On 28:46 Words of Advice 31:17 Contact Us