178 - How Olipop Became a Household Brand, with Steven Vigilante

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. And don’t miss out on hearing the one marketing hill Steven swears he would die on. 0:00 Intro/Background 4:30 Marketing at Olipop 9:10 Inspiration from Big Soda 11:48 Utilizing TikTok 14:40 Advice for TikTok Marketing 18:20 Omnichannel Marketing 24:33 In-Store Marketing 28:40 A Hill to Die On 31:23 Follow Us www.olipop.com Follow Steven: LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/ Twitter: https://twitter.com/savigilante Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com