283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 03:16 Turning Around Adidas: The Strategy 17:38 Under Armour: A New Challenge 20:33 Future Strategy and Vision 22:29 Understanding Consumer Pain Points 28:46 The Impact of NIL on Marketing 31:30 Simplicity in Marketing 34:24 Sustainable Fashion Movement Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com