How to Bootstrap an Ecommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording)

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business. From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers. Plus, what’s the one marketing hill Jazz and Jamil would die on? Tune in to find out! 0:00 Intro 5:24 Expanding Yellow Beauty 7:00 Creating the Website 12:30 Lessons from Shopify 15:00 Entrepreneurship Lessons 28:00 Aligning with Business Partners 39:40 A Hill to Die On 42:36 Find Us Follow Yellow Beauty: https://www.yellowbeauty.com Follow Jamil: LinkedIn: https://www.linkedin.com/in/jamilbhuya/ Website: https://www.burgersnfriesforever.com Follow Jaz: LinkedIn: https://www.linkedin.com/in/jazfenton/ Twitter: https://www.twitter.com/Jazyfent Follow Ari: Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294 Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com