Marketing to Multicultural Audiences with Briana Méndez, Associate Director, Audience Insights & Strategy, SiriusXM Media

Is your multicultural Marketing just a diverse cast and a translated script?Briana Méndez, Associate Director of Audience Insights and Strategy at SiriusXM Media, helps brands get past that.She’s a Puerto Rican kid from the Florida suburbs who got her start at Remezcla, and now she helps brands understand 250 million listeners without flattening them into 1 demographic box. Because if you talk to everyone, you talk to no one.She shares what happened when SiriusXM Media and the agency Alma tested in-culture audio creative (who it worked on might surprise you), and what Bad Bunny’s Super Bowl show proved about going all in on cultural specificity.Plus, why Gen Z men are swapping music for podcasts, and the “Feel Core” trend that could change where your ads should run.If you’re a Marketer who wants to reach multicultural audiences without shoving people in a box, this episode is for YOU.Enjoyed this one? Hit follow and leave us a rating. It helps more people find the show.Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel ⁠Culture Trends Report⁠ ⁠Insights⁠ Follow Briana:LinkedIn: https://www.linkedin.com/in/brianamendez/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com