Why Marketing Works: How This Brand Became the #1 Arctic Apparel Brand Around World

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it? Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com