Why Product Marketing is a Brand Superpower with Alexandria Snow

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need. With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing. She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials: Follow Daniel: Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:43 Not The School For Marketers 02:53 How I Think About Product Marketing 05:58 The First 30 Days 09:10 Product Marketing: Bridging The Gap 10:27 The Identity Of A Product Marketer 12:36 Don’t Wait To Hit The Go Button 17:17 The Marketing Hill I Would Die On 19:48 Choosing The Right Words 22:45 The Importance of Personal Brand