Hour 3 – Bow Down to the Jordan Brand Empire + Sports Marketing Executive Sonny Vaccaro

Chris and Rob discuss the rise of the Jordan Brand Empire and whether it still would have existed if Michael Jordan signed with any other shoe company than Nike, and explain why this could be a Summer of Change for both the Miami Heat and Chicago Bulls. Plus, legendary sports marketing executive Sonny Vaccaro swings by to discuss how closely the movie ‘AIR’ resembles what actually happened during Nike’s recruitment of Jordan, why MJ ultimately chose Nike over Adidas and Converse, the rumor that he tried to get Magic Johnson to Nike and much more! See omnystudio.com/listener for privacy information.