Asleep at the Wheel on artistic identity, the vow of poverty, and why the geographic imperative is BS.

Ray Benson is an absolute pillar of American music, a nine-time Grammy winner whose band, Asleep at the Wheel, has defined western swing for over half a century. In this conversation, we talk with Ray about the "geographical imperative," rebuilding his career from a broke-down bus to a musical institution, and the delicate balance between the craft of music and the business of image. This is an exploration of longevity, team building, and the importance of finding a "moral compass" in leadership.