James Vincent McMorrow on shelf life, space to fail, and culty connotations.

James Vincent McMorrow is a platinum-selling, billions-streaming singer-songwriter who has released records independently and via labels such as Nettwork and Columbia, work with Paul Epworth, Kenny Beats, Lil Silva, had his vocals featured on songs by Drake, and Kygo, in Game of Thrones, and numerous festivals. He also took 7 years off from touring to be with his growing family and recalibrate his relationship with the industry, which we talk about here at length, as well as an industry without stats, long shelf life for your creations, building something that matters, defining your own targets, having the space to fail, and much more.