David Scharfman: Owner of Just the Cheese | #ThePlaybook 290

On this episode of #ThePlaybook, David Scharfman, Owner of Just the Cheese, shares his insights on: [2:15] - Why he was initially reluctant to get into the family business [4:22] - How entrepreneurs can fool themselves into thinking they need to have a “cool” business [5:15] - Lessons he learned from being a professional poker player, including practicing objectivity and risk assessment [19:52] - The two most difficult challenges of being a small business owner and how to overcome them See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.