Joe Foster: Co-Founder of Reebok | #ThePlaybook 330

Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on: [5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company [8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company [16:06] - How Runner’s World magazine helped Reebok to establish its brand in America [20:30] - His best piece of advice about how entrepreneurs should embrace change See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.