Successfully Creating Your Own Brand | Web Summit Keynote

Today's episode is from my keynote at Web Summit. I cover all the ways to successfully create your own brand and amplify it for the future.Key Moments:[0:18] Branding and marketing is a signal [1:20] People buy on emotion for logical reasons [3:00] Mickey Mouse has an extraordinary frequency [4:15] You need to be credible [6:40] You need to show impact [7:38] The three strategies you need to create See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.