The Switchback Blowback with Wes Allen

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June.

When news broke about Switchback adding a spring version of the show that has been historically part of The Running Event, Wes Allen (former guest of THE ROCK FIGHT and principal of Sunlight Sports in Cody, WY) was not stoked.

The bottom line is that Wes is concerned about the amount of retailer and brand focused events that are scheduled for June.

After posting his thoughts on LinkedIn we invited him to join Colin & Justin and dig into the retail point of view of the addition of a new show as well as industry events in general.

And he's here today to do just that.

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